German sales pitch workshop

Open Target group: Exporting businesses

The German sales pitch workshop is a good opportunity to practice presenting your product or service in German.

 The workshop will be conducted by Mr Daniel Gundelach, from Germany's MEPLAN, an affiliate of Messe München. Mr Gundelach has 15 years of experience preparing businesses for trade fairs and conducting sales pitch training.

 The workshop will discuss the specifics of a German sales pitch and its differences from the English pitch. Participants will write, practice and perform their sales pitch in German, which is then analysed and corrected. The workshop lasts one day and takes place in German. After the workshop, every participant will receive an additional consultation through Skype.
Majandus- ja Kommunikatsiooniministeerium




08:30 – 09:00 Eintreffen der Teilnehmer

09:00 – 09:30 Begrüßung, Einführung in die Workshop Themen & Vorstellung der Teilnehmer

09:30 – 10:30 Entwicklungen & Trends von Messen & Herausforderungen der Messekommunikation

10:30 – 10:45 Kaffeepause

10:45 – 11:45 Einführung zu Elevator & Sales Pitches, häufige Fehler & Best Practices

11:45 – 12:15 Vorbereitung von individuellen Elevator Pitches

12:15 – 13:15 Gemeinsames Mittagessen

13:15 – 14:00 Vorbereitung von individuellen Sales Pitches

14:00 – 15:00 Präsentation & Videoanalyse der Elevator Pitches

15:15 – 15:15 Kaffeepause

15:15 – 16:30 Präsentation & Videoanalyse der Sales Pitches

16:30 – 17:00 Entwicklung eines Aktionsplans für erfolgreiche B2B Kommunikation in Deutschland

17:00 – 17:20 Reflektieren der gelernten Inhalte & Vorstellung des begleitenden Beratungsangebots

17:20 – 17:30 Evaluation & Verabschiedung der Teilnehmer


  • We’re waiting for participants for whom the German market is a clear strategical decision and whose export revenue is advisably at least euros.
  • Participants must be able to speak German to at least B1 level (independent language user). This is based on the language proficiency levels as presented in the Common European Framework of Reference for Languages. You can view the levels here. The language proficiency level table is available on page 39.
  • Participation fee is 50 euros.

Registration for the workshop is open. To register, please fill out the form by 31 August 2020 at the latest. The number of participants is limited.

Participating in the programme is counted as de minimis aid for businesses. De minimis aid per one participant of a business is up to 850 euros.

De minimis aid given to a business during the current financial year as well as the two previous financial years cannot exceed the maximum amount of de minimis aid of 200,000 euros (for road transport industry enterprises 100,000 euros).

More on de minimis aid.

Check the balance of your de minimis aid on the Finance Ministry home page.

Karin Alliksaar

Telephone 627 9350