Webinar “How to create an e-commerce store in Japan?”


16. november 2020 kell 09:30 kuni kell 11:30
In English

According to the market research by METI (Ministry of Economy, Trade and Industry), in 2019, the size of the B2C e-commerce market in Japan increased by 7.65% year-on-year to 19.4 trillion Japanese yen (approx.167 billion EUR).

The e-commerce market for goods is making up 6.76% of total sales in B2C market. The e-commerce market via smartphones also expanded, reaching 4.3 trillion Japanese yen (approx.34 billion EUR)., increased by 12.7% YoY.

Estonian small and medium companies may want to try entering the Japanese market and sell their products on e-commerce shops. In order to do that, you need to find importers first, which requires a lot of resource and might take long time. However, there are several e-commerce service provides who help foreign companies to sell their products on Japanese e-commerce shops.


The event aims to introduce an opportunity to Estonian companies who are interested in selling their products in Japanese e-commerce shops.

EAS invites Rakuten (one of largest e-commerce platforms in Japan) and i-order (a certified Rakuten service provider).  After this webinar, we are planning to invite Rasmus Kütt to another webinar on 30th of November, where he will explain about best practices and how to grow sales on your e-commerce shop in Japan.

09:30  Opening remarks and introduction

09:35  Introduction of Rakuten e-commerce platform, Ryo Saito, Overseas Sales Strategy Department at Rakuten in English

10:15  “Opportunity of sales expansion in the Japanese e-commerce market”, Sofia Natalchuk, account manager at i-order in English

11:00  Overview of e-commerce market in Japan, Tsubasa Yoshito, Enterprise Estonia in English

11:15  Summary


Brief introduction about i-order

Established in 2001, the company provides over 12,000 brands in Japan and about 25 oversea brands with a variety of services from shop-management and consulting, to web design.

The company is an official partner of Rakuten Marketplace and has successful business links with other e-commerce sites in Japan such as Amazon Japan and Yahoo Shopping etc.

Conditions of participation

The participation on the webinar is free of charge, but pre-registration is required (registration closed)

The seminar is funded by the European Regional Development Fund.

Additional information

Tsubasa Yoshito, Project Manager for Japan Aasia Keskus (Tallinn)

tsubasa.yoshito@eas.ee, tel: +372 5627 9418