Veebiseminar “How to succeed when entering the Norwegian market. A practical approach for SMEs with international ambitions.”

Aeg
9. juuni 2020 kell 10:00 kuni kell 11:30
Asukoht
Webinar Zoom keskkonnas
Keel
In English
Korraldaja
Enterprise Estonia


- This is Norway seen with marketing eyes
- The market entry strategy in four steps
- Case studies: Product Case and Service Case



Päevakava

Stryde AS
Stryde helps companies and organisations navigate cultural contexts, optimizing their brand by designing future-proof strategies, delightful products and seamless services.

Hans Megard
Hans Megard is an experienced brand and marketing consultant with more than 20 years of experience in developing international brands. Hans has a deep understanding of how brands need to position themselves to gain the most possible traction.

Hans has served as Nordic CEO of Scandinavian Design Group. Before SDG he ran his own brand consultancy Brandlab, which he sold to McCann in 2016. He has worked 13 years for international branding agency Landor Associates based in Dubai, Hamburg and London.

Bjørn Hembre
With more than 12 years of experience as a strategic design consultant in Germany, China and Norway, Bjørn has a deep understanding of users and cultural contexts, and a strong ability to translate this into business perspectives. He always searches for the big picture, holding on to the angle from his industrial design background where things are best seen through the eyes of the user.

Bjørn has served as Experience Designer for Audi City – a new digital car showroom format, and he has supported Audi in their brand adaption for China and further helped develop the digital sales process for BMW.

Liis Lehesalu

She is an International Relations Manager at Motor OÜ. She has more than 15 years of experience in the field of international relations, organizing and taking part of the state and business visits, conferences/seminars, fairs and B2B meetings. Supporting Estonian companies in finding new business partners and entering foreign markets. Liis has been in the positions to coordinate high-level events and meetings during the EU 2017 Estonian Presidency in the Ministry of the Interior of the Republic of Estonia. She has a very wide network in Estonia and globally. Her main topics:

1. About Motor and how we operate.
2. What are the first steps to entering a foreign market. Reseach.
3. What kind of marketing activities could be used and how to prepare an action plan in a target country.
4. Follow-up.
5. General and practical tips.

 



Osalemistingimused

Veebiseminaril osalemine on tasuta, kuid vajalik on eelregistreerimine (ankeet allpool). Üritusele registreerimine on avatud kuni 8. juunini. Kohtade arv on piiratud.

Seminari rahastatakse Euroopa Regionaalarengu Fondi vahenditest.

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