Veebiseminar „Challenges and opportunities of the German e-commerce market for Estonian exporting companies“

24. november 2020 kell 10:00 kuni kell 11:30
Veebiseminar Zoom keskkonnas
In English
Enterprise Estonia



10.00 Welcome and opening words. Leana Kammertöns, EAS Export Advisor in Germany
10.05 E-Commerce in Germany 2020 - market landscape, challenges and potentials, Ralph Christian Hübner, Partner at ecom consulting GmbH
10.35 Optional Strategies for a successful market entry in Germany. How to plan all important key factors from the beginning and how their operative implementation works: Online sales channels, social commerce, logistics, fulfillment and taxes, Martin Sperling, Senior E-Commerce consultant
11.05 Best Practice. Success story of ÖSELBIRCH in Germany, Anne-Liis Theisen, CEO of Öselstuff OÜ
11.30 End of online seminar

Ralph Christian Hübner

Ralph Hübner works for more than two decades as a manager, strategy consultant and M&A advisor in the tech industry. For the last ten years his focus areas in consulting are digital strategy, e-commerce and marketplace business. Ralph’s clients are leading manufactures and brands in different B2B and B2C verticals, with names like Stabilo, Abus, ADA, OTTO, Rhodius, Blum or Lowa.

On a regular basis Ralph performs as a speaker, moderator and panelist on various event and conference stages. Ralph is author of many market studies, articles and books in the digital commerce space. In his advisory role as an e-commerce specialist he is engaged for numerous industry federations like sporting goods (BSI), fashion & shoes (HDS/L) or DIY (IVG, HHG). 

Ralph holds an MBA (Dipl.-Kfm. Augsburg/Bologna) and is now based in Munich, where he lives with his family.

Martin Sperling

Senior e-commerce consultant since 2016. Before that Martin worked as a partner and CEO of VOTUM (today Turbine Kreuzberg), an internet and e-commerce agency with more than 70 employees. He is also associated e-commerce consultant for ecom consulting and Fostec Consulting. His fields of activities are consulting, e-commerce strategy, planning and development of e-commerce projects, process analysis, process modelling, requirements engineering, conception.

His customers come from all sectors, B2B and B2C, with focus on medium-sized companies with direct-to-consumer approach (SOLESTAR, MTH Retail, MEPHISTO S.A.S., ADA Cosmetics International, Matratzen Concord,Vallourec, CEP Sportswear).

For his work he gained several prizes and awards, f.e. Golden Cart Award (category B2C omnichannel retail), Shop Usability Award 2018 and Internetworld Shop-Award 2018 (best multichannel-retailer").

Anne-Liis Theisen

Öselstuff OÜ is a family owned Estonian company offering organic freshment drinks made of birch water under the brand name ÖSELBIRCH. Öselstuff was established 2016 in Estonia, it has been operating on the German market almost 2 years. The company started with its own Webshop and is now launching their new products in REWE supermarkets.

Anne-Liis Theisen, the CEO of the company, holds Master`s degree in E-Commerce and online marketing and worked at a German online agency Ironshark for a few years before dedicating her full time on OselBirch. During the studies she also worked a lot as a promoter at different trade shows in Germany and for several road shows. Her customers ranged from food and beverage sector up to automobile industry. 


Veebiseminaril osalemine on tasuta, kuid vajalik on eelregistreerimine (ankeet allpool).

Registreerumine veebiseminarile on lõppenud. Veebiseminar salvestatati ja on järelvaadatav EASi Youtube'i kanalist. 

Seminari rahastatakse Euroopa Regionaalarengu Fondi vahenditest.

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