Promoting Estonia as tourism destination

Viimati uuendatud (19. OCTOBER_SHORT 2009 14:26) Kirjutanud Raido 25. NOVEMBER_SHORT 2008 13:57

The creating of the good reputation of Estonia as the tourism destination in the whole world effectively increases the demand for all Estonian products and services, including the tourism products.

In constant increase of the share of the independently organised trips the final consumer of the target market, i.e. the potential tourist is in the main focus of tourism marketing. The campaigns, advertising introducing the attractive tourism products are directed to the publicity of target markets and we organise the media relations to perceive the reputation of Estonia as the appropriate tourism destination at the important target markets. The aim is to extend the visit to Estonia, favour the first visits from the farther markets and repeated visits from the close markets and the visits beyond the high season, also to expand the client base for the different age groups and more demanding and solvent client group.

The target markets with the highest potential to gain profit from the marketing investments have been set according to the priority, considering their size, the number of trips made to Estonia and the general attractiveness of Estonia therein. The citizens of EU member states, especially close markets, incl the tourists of Finland, Sweden, Norway, Russia, Germany, great Britain, Latvia, Spain, also the Estonian domestic tourist are of high potential and priority for Estonia as the tourism destination. The priority of the target market and potential result is the basis for specifying the volume of the activities to be carried out at the target market. Thereby we constantly deal with the surveys of target markets, to complete the content and volume of the activities offered for the target markets, if necessary, or start the activities at the new target markets with increased potential.

The detailed information of the Estonian tourism products and offers is taken to the potential consumer through the mediation of the Estonian tourism information system, the important part of which is the web portal www.visitestonia.com.

Find out more about promoting Estonia as a tourism destination.  

The activities of the programme of promoting Estonia as the tourism destination are organised by the marketing team of the Estonian Tourist Board E-mail on kaitstud spämmirobotite eest, Javascript peab olema sisse lülitatud .

Additional information:
Andrus Nõmm, senior consultant in tourism marketing
Tel 627 9784, E-mail on kaitstud spämmirobotite eest, Javascript peab olema sisse lülitatud