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Analysis of tourism market

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The objective of the programme is to support the planning of the marketing and product development of Estonian tourism, by collecting and analysing the information on the existing and potential tourism demand. The main fields of the programme are:
  • Analysis of tourism development on the basis of the tourism statistics of Estonia and foreign countries (by using the data of the Estonian Statistical Office, Bank of Estonia, statistical offices of foreign countries and World Tourism Organisation). Annual and quarterly overviews of tourism in Estonia are available in English here.
  • Commissioning of market research at the priority foreign markets and in Estonia (population surveys, surveys of the travel trade of foreign countries, etc.). These reports are usually published in Estonian only.

Additional information: Piret Kallas, coordinator of tourism research
Phone +372 627 9783
E-mail
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